If your business has grown this far without a website yet, you probably might be thinking; do I really need a website for my business, and what is the point if my business is already a success without one?
The shortest answer is that there really has never been a better time to invest in a website for your business than now, especially with COVID-19 restrictions being lifted. A website offers a large variety of benefits for your business, big or small, and most of the benefits really do increase the value and brand awareness year over year.
Still not convinced? We have put together five of the biggest benefits which you business can receive from even a standard business website.
Five reasons why your small business needs a website
1. A website helps to make your business look professional
Did you know that over 84% of consumers believe that a website helps to present your business as more credible and authentic than companies that only have social media profiles, such as Facebook or Instagram? It's true! Not only that, but your website is also the perfect place to show off any of your certifications or business awards you may have won, such as the Hyndburn Business Awards.
Not only that, having your own website allows you to create your own branded email address (e.g email@example.com) which also adds a level of professionalism to your communications, especially so if you have previous used a personal email address (e.g firstname.lastname@example.org) or your personal social media profile to conduct business until now.
2. Your website will attract new customers through Google
You might be happy with the current size and growth rate of your business but every company can experience customer turnover, with new and more competitive businesses opening near you. In order to encourage continued success and growth, you must attract new customers and one of the best ways of doing this is by making your business visible through Google and other Search Engines.
A well-optimised website can help your business rank really well for specific or varied search terms depending on your business, and also attract a stream of steady customers to flow your way. Don't worry if you are unsure on SEO (Search Engine Optimisation) work, we handle that for you when we create your website - for free!
3. Clearly showcase your products, services and menus
You are in complete control of what is shown on your website and with this, you can show potential customers and clients what they're going to get when they work with or visit you, by showing off high-quality photos and examples of your work, venue or products. Take a look at how our client, Haniz World Buffet in Warrington has accomplished this with their website.
You can also use your business website, alongside a wide variety of features images, to give people a sense of what it feels like to enter your physical location, such as a restaurant, beauty salon or local shop. This works exceptionally well if your brand is tied closely to the feel and experience of your location, just like our client's World Buffet.
Another feature you can include is publishing important information about your products and services on your website, to make sure you attract the right customers. For example if you run a restaurant, cafe or deli like another of our clients, The Green Olive in Great Harwood, you may want to mark any items on your menu which are gluten-free or vegan/veggie friendly, so that those with Celiac or other conditions know what options are more appropriate for them.
4. A website can encourage customers to contact you
A website is a fantastic place and opportunity to make your contact information readily available to customers, old and new. You can even place your contact information in the header (the top section of your website's pages) or footer (bottom section of your website's pages), so that they appear on every page of your website.
Another client, The Oswaldtwistle Plumbing Supplies, based in Oswaldtwistle, chose to add their contact information to the footer of their website and also included a "Contact Us" form to allow queries to be submitted quickly and easily. Contact forms also help to protect your business email from spam and marketing enquries.
5. A website helps to ensure your success long term
In January 2021, 4.66 billion people used the Internet, an increase of 316 million since January 2020 (an increase of 7.6%) and more and more people are getting online to search for local businesses which provide for their needs.
Without a website, your business is virtually invisible to these people who could potentially turn into customers for you. We're progressing more and more into the digital era, so your business may become invisible to everyone unless you invest in a business website.
To help stay competitive and ensure visibility of your business, brand and products, your business really does need to get online - the sooner this happens, the sooner you open your business to a wider range and reach of customers.
The Final Verdict: Do I Really Need a Website for My Business?
By now we hope that you have realised that having a website for your business really is an asset which can help increase visibility for your business, but also improve brand awareness, trust and reputation within the local consumer community and further. A website really is one of the best investments any business can make in its future.
If you're ready to get started or want to know a little more before you do, feel free to reach out to us and ask us a few questions, we're happy to talk pricing and features, as well as seeing which type of website would be best for your business.